Getting Started With Intrinio

Intrinio is on a mission to provide financial data in a way that is flexible and affordable so that fintech developers can build the next generation of game changing applications for investors. Our ecosystem includes the APIs developers need to build those applications as well as the applications themselves, allowing developers and investors to come together in the same marketplace.

What follows is a quick introduction to the resources and steps both types of users will need to take to get started with Intrinio.

What is the Intrinio Financial Data Marketplace?

Cutting through the marketing jargon here is what Intrinio provides. We provide a bunch of different data feeds that allow users to access many different kinds of financial data. The marketplace lets users sign up for the data they need and the pricing plan that fits their needs. You can browse the data feeds Intrinio provides and see the prices, terms, and limits for those products in the Marketplace.

Signing Up

Signing up for Intrinio is free and easy – all we require is an email and a password, no credit card, no spam. You can sign up at This will give you access to your account page where you will see your subscriptions as well as tutorials for accessing Intrinio data through an Excel add-in or directly through an API.

The Account Page

On this page, you will see the data feeds you’ve subscribed to.

Most of these data feeds, also referred to as APIs, are available for testing in our developer sandbox. This allows you to test the data out before making a purchase. You can click “Usage” on any of your plans to see how many API calls you made within your subscription’s allotted time period as well as your trend over time.

You will also see links to update your billing and personal information or to unsubscribe from APIs.

Access Keys/API Keys

One key element of your account page are your access keys. These keys are often referred to as API keys and they ARE NOT THE SAME as the email and password you use to access your account.

Intrinio uses your access keys to validate that you are the user you say you are when you access Intrinio data. When you first start using an Intrinio API or an app like the Excel add-in, you will need to get these keys from your account page and enter them to validate your identity.

You can copy and paste the API keys by clicking the little clipboard icon next to them.

Intrinio Formulas and API Syntax

Using the Excel plug-in or our API, you can access and display the data however you’d like to create your own spreadsheet analyses or applications. You will, however, have to learn how to use Intrinio’s custom formulas and syntax to “tell” our systems which data points you’d like to see where.

You can find instructions on how to write these formulas for the API here and Excel here.


Within a formula in Excel or the syntax of an API call, you will use a “tag” to identify the type of data you are interested. One tag, beta, will get you the “beta” for a specific company, while another, goodwill, will return the “goodwill” amount from a company’s balance sheet. There are thousands of tags, some of which are straightforward, others that are more complicated.

You can search for the tag you’d like to use here.


Once you have a basic idea of how to access data using formulas and or syntax, you will want to start adding securities to your formulas to get the data flowing. Intrinio has varying levels of coverage for US equities, ranging from basic pricing and company overviews up to analyst estimates, valuations, and standardized fundamentals.

You can search coverage for US equities here.

Intrinio also provides more than 200,000 economic data series. You can search coverage for data series like non-farm payrolls, exchange rates, and the effective funds rate here.

If you are interested in examining sector and industry data, Intrinio covers 565 different sectors with aggregated statistics. You can view the SIC codes and industry names in our coverage here.

Adding New Apps/APIs

It is our hope that you, a developer or investor, will continue to find new data sets and applications in the Intrinio marketplace that you can combine with your insights to create lucrative analyses. Please browse our marketplace to discover new data feeds that can be added to your account and applications that allow you to access the data in new ways.